The first thing that 93% of people do when they just hear about a bar or a restaurant, they look it up. In fact, the average restaurant website gets over 2000 new views every month. The difference between the most successful bars and restaurants and the rest is what happens next; do they come in or move on?
The goal of this blog is to show you some great web sites and quickly explain why they work. Why most of those who look them up end up coming in. Hopefully you can emulate their strategies and double or triple how many people your website brings in.
1. Salud Brooklyn
There are many reasons why this website is so effective at bringing new customers to Salud. As soon as they open the website, prospective customers have no doubt that this place has it's act together. The glasses are sparkling, the tables are spotless and every dish or cocktail looks absolutely delicious. Just take a look at that amazing photo gallery. It's those little details that instill the confidence in all of those who look them up. With a website like this, you can't help but feel confident that Salud would provide a great overall experience to those who look them up and decide to try them. (Website and photos by SpotHopper.)
If you haven't heard of Raclette, you've probably seen their viral video. The Facebook phenomenon melting cheese video got over 80 million views, which led to millions of website views (also built by SpotHopper) which led to Raclette getting booked for months, witch lead to expansion. Maybe your videos and photos won't get 80 million views, and your website may not get millions of visits, but every bar/restaurant website gets thousands of views a month, and with an great mobile website, with vivid photos and videos, that will lead to thousands of new customers.
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3. American Tap Room
Modern American bars and restaurants are a dime a dozen, but American Tap Room took the time to make sure they stand out with amazing photos and a beautiful mobile design.
www.ippudony.com - Why it works: If there's one type of content that can be more effective than photos at showcasing your food in a way that users can taste, it's video. Ippudo uses video to show off how the ramen is made by their expert chefs, then a customer as they pull the chewy noodles out of the hot broth.
Why it works: We can't tell you how many restaurants we see making this mistake: they have a great patio, but absolutely no signs of it on their website. If you have an awesome patio and the weather is nice, that can be a HUGE draw for potential customers. Mominette is in the middle of the concrete jungle of New York City, but their backyard patio oasis is shown off beautifully:
6. Gigul Culinary Products
www.gilgul.co.il/eng.html - Why it works: Gigul shows us that a GIF can be a great alternative to video, and they are so cheap and easy to make. The movement of the melting caramel on the pan is subtle, but has a massive effect on the customers ability to taste the dish. The same is true of the smoke floating off of the grill near the bottom of the page.
Want sweet GIF of your food too, just click here
7. The Highbury Pub
The Highbury's website does a perfect job of capturing its atmosphere. You will immediately know that you'll have a ton of fun watching a soccer game here. And you can immediately see all the games that they are showing every single day. If you're looking for a fun place to watch the game, you're coming here.
Own a sports bar and want to show all the games you are showing this week? That can all be done automatically with no effort on your part. The same technology can automatically post, tweet and send weekly game schedules and specials to your customers. Get a website technology similar to this >
8. Jack's Bar
jacksbarlondon.co.uk - In today's bar scene, craft cocktails and craft beers sell. Jack's knows that, and they show off their drink selection with great photos. And of course, customers can get a good sense of that on any device.
9. The Dog and Duck
You would think from their website that Dog and Duck is a Michelin Star Fine Dining restaurant or something. Turns out they are a pub, with very good food and a very skilled photographer and website designer. (designs and photos by SpotHopper)
Love this site? Get a similar design for free here>
10. Your Restuarant?
Why not add your restaurant to the list? We'll get started on a beautiful design with professional photos for free. If you like it, keep it, no upfront cost, no commitment! Click here to reserve your free design
Want a beautiful new website without spending thousands of dollars? SpotHopper built almost all of these great websites, and we did it for the fraction of the cost that most developers charge. Get your first design free: