Website Marketing for Bars and Restaurants

It's Not Cheating And It Brings In Customers

Posted by Niko on Aug 25, 2015 2:48:00 PM

INTRODUCTION:

In our last blog we showed you how to take professional quality photos. But using great stock photography is just as effective in bringing in customers. And it takes a lot less time. 

This blog will show you how to find great photos for your website and social media, without violating any copyright laws

But if for some reason you still can't find any great photos, at the end of the blog you'll learn how to get a free professional photo shoot


STEP BY STEP:

1. Got to www.flickr.com

2. Type in what you need and select proper license type. 

flickr_-_term_and_license_type

Type in what you are looking for, such as "burgers", "dancing", "girls drinking", "party", etc. In this example we searched for pasta. Then change the license type to All creative commons. You will get 100s or thousands of great pictures that you can use. In this example we have 77,787 pictures to choose from. 

3. Choose the Best Picture

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Choosing the perfect picture from thousands of options is all about finding the photo that will make a potential customer think "That looks awesome I want to go here". If it's a food picture, you should be able to "taste it": it should be zoomed in, colorful and all of the ingredients should jump off the screen.

If you're looking for a picture that captures your ambiance, you should focus on the crowd. Sports bars should show passionate fans cheering. Social bars should show young attractive people mingling. Bars known for dancing should of course show off people dancing! 

4. Verify Any Restrictions

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For example, you may need to give attribution or may not be allowed to modify the selected picture. 

5. Pick the Right Size

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Once you chose the best picture, click on it. Then click on the download down arrow in the lower right corner.

Depending on what the picture's for, choose the right resolutions. For example, if this is your website cover photo, make sure the resolution is over 1920 by 1080. In this example that would mean you would click on Original (2816 x 1880). If you are choosing a picture for SpotHopper specials, for other social media posts, or your website photo gallery, 1024 x 684 is just fine. If you are choosing a picture for an email blast, 640 x 428 is just perfect. It's not too big to clog their inbox, and it's big enough to look great on their phone. 

6. Download

After you choose the best picture and the most appropriate size, just click on that size and the picture will be downloaded. 

7. Make Sure Everybody Sees It

Upload them to your website, post them on social media. The easiest thing is to upload your picture to SpotHopper and it will get in front of thousands.

  • It will Automatically be uploaded to your website (photo gallery, specials and events calendar, your menu, depending on the picture)
  • It will Automatically be emailed to nearby SpotHopper users inviting them to try your spot
  • It will Automatically be tweeted
  • It will Automatically be posted on your Facebook page
  • It will Automatically be uploaded to your Facebook Menu or your Facebook Happy Hour and Specials Calendar

Research shows that every great picture, when paired with a great CTA (call to action) brings in 2-3 extra customers a month on average. That's why taking your own pictures or finding perfect stock images is worth every minute of your effort. 

But in case you are not up to the task, just fill out the form below and request a free professional photo shoot. 

 

Get Your Free Photo Shoot

 

We'd also love to hear your thoughts. If you have any comments about this blog post or anything else related to website marketing for bars and restaurants, please let us know.

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